Vietnamese
On November 4, 2024, at the Announcement Ceremony of products winning the Vietnam Value 2024 organized by the Ministry of Industry and Trade, Inochi was proud to be honored after passing many rounds of comprehensive selection and evaluation from the Organizing Committee.
This marks the second year in a row that Inochi has received this prestigious title, affirming the quality of its products, the strength of its brand reputation and the continued support of its customers.
Maintaining the position of the National Brand with a green development strategy
At the ceremony, Mr. Phan Anh Tuan - General Director of Tan Phu Vietnam shared: “We are very happy and proud to be honored as Vietnam Value for the 2nd time in a row. This is a recognition of the tireless efforts of all Tan Phu employees. Moving forward, Inochi will focus on developing sustainable products that deliver high value to society, with a long‑term vision of innovating green, eco‑friendly materials.”
Specifically, Inochi emphasizes recycling activities: collecting and reprocessing plastic waste to reduce demand for raw materials and cut plastic pollution. In new product development, Inochi prioritizes designs for repeated use to extend product lifespans. Moreover, Inochi’s manufacturing plants continually invest in energy‑saving technologies and renewable energy to minimize greenhouse gas emissions. Machinery, equipment and molds are modernly invested, using inverters and production processes are continuously improved to increase product quality, reduce the rate of waste generated and minimize energy use.
A commitment to growth aligned with the National Brand, aiming Iinternationally
In recent years, Vietnam has been highly rated for building and developing its National Brand. According to Brand Finance, the world’s leading brand valuation consultancy, Vietnam’s national brand grew by 102% between 2019 and 2023. By 2023, the national brand value reached USD 498,13 billion, a 15,6% increase over 2022.
Amid globalization and expanding international trade, mere contract manufacturing quickly becomes saturated and competes on ever‑lower prices. Brand building is the prerequisite for survival and the foundation for sustainable development. In other words, only companies that own their brands can capture the highest added value in the production chain.
Aware of this, Inochi has pursued a long‑term strategy to establish and grow the Inochi brand into a National Brand, implementing decisive action plans to elevate Vietnamese brand stature.
By October 2024, Inochi offered over 2300 SKUs across diverse functions and materials to meet every customer need. Additionally, flexible e‑commerce sales strategies have been key to the brand’s impressive sales volumes. In the first quarter of 2024, according to a report by the e-commerce data platform Metric, Inochi was recorded as the only Vietnamese household appliance brand in the Top 10 brands with the highest sales volume on e-commerce platforms.
As a steadfast Vietnam Value, Inochi aims to become customers’ number‑one choice in premium home goods, both domestically and internationally. Over the next five years, Inochi will focus on expanding export markets to increase scale and efficiency. To date, Inochi has successfully exported to 20 international markets including high‑end markets such as Japan, Greece, Switzerland,... and is present in major retail chains like Costco, Woolworths... In 2023, Inochi’s export revenue was six times that of 2022.
Vietnam Value is the Government’s sole trade‑promotion initiative to build and develop national brands through product branding. In 2024, under the theme “Reaching out into the Green era”, the program held its 9th selection round, attracting participation from over 1000 leading enterprises across various industries.
