Premium household products INOCHI win Vietnam Value in 2022
At the Announcement Ceremony of “National Brand 2022” organized by the Ministry of Industry and Trade and the National Brand Council on the evening of November 2, 2022, high-end household brand INOCHI – Tan Phu Vietnam Joint Stock Company has Awarded National Brand 2022.
After more than nine months of selection with strict criteria on “Quality Standards, Innovation & Pioneering Competence” and based on many other factors such as activities contributing to the development of the community, In addition, high-class household plastic products, INOCHI, has made Tan Phu Vietnam one of 172 brand-owning enterprises to achieve Vietnam National Brand 2022.
INOCHI is a premium Vietnamese household brand, designed and manufactured following Japanese style and standards, high quality, convenient, user-friendly, and safe, and is a smart solution for a Vietnamese family. INOCHI products are developed and manufactured by Tan Phu Vietnam Joint Stock Company, a company with more than 45 years of experience in manufacturing premium household appliances and leading industrial packaging in Vietnam, the Top 500 fastest-growing enterprises in Vietnam in 2022 (FAST 500). Tan Phu Vietnam Joint Stock company currently owns 4 factories with high-quality production processes according to European standards as BRC Packaging Materials, ISO 15378, ISO 9001, SMETA 4 PILLAR, and BSCI, and modern types of equipment systems imported from Europe, and Japan.
Paying attention to the health of consumers, INOCHI is currently using plastic materials that are highly appreciated for their durability, high heat resistance, and safety such as Tritan, virgin PP (Polypropylene), and coming soon is PPSU (Polyphennysulfone). These plastic materials are beautiful and safe for users’ health, especially for children. Besides, product research and development, diversification of models, and improvement of designs and technologies are also being focused on by the company, launching nearly 200 new product models under the INOCHI brand each year.
Mr. Hoang Anh Tuan – Chairman of Tan Phu Vietnam Joint Stock Company, said: “We are very honored when INOCHI won the Vietnam National Brand in 2022. This achievement proves the right direction of Tan Phu Vietnam while always putting “the customer comes first”, constantly striving to launch many products with optimal quality, diverse functions, and raw materials such as high-grade household plastic, ceramics, glass, and bamboo … With modern equipment, well-trained staff and production lines that meet international quality standards…, INOCHI in particular, Tan Phu Vietnam in general, does not hide its ambition to affirm its strong position in Vietnam domestic market, gradually reaching out to fastidious countries such as Europe and the US…”
Currently, Inochi’s products not only cover the entire supermarket system and e-commerce platforms but also have an opportunity to approach closer to customers through genuine showrooms located in many big cities around the country. Most recently, Inochi officially opened a Showroom at 2 Nguyen Sy Sach, Vinh City, Nghe An with a total of over 500 m2 area and soon a showroom at Aeon Mall Celadon Tan Phu, Ho Chi Minh; 246 Truong Chinh, Hanoi.
In the next 5 years, Inochi set out its vision to become the most loved household brand in Vietnam – an important step in the journey to bring Tan Phu Vietnam to fulfill its goal of becoming a Vietnamese company of international economy with outstanding competitive strength. Not only standing side by side with generations and families every day, but INOCHI also hopes to become the pride of Vietnamese people, a trusted brand appreciated by international users on the journey of bringing the products to other countries.
The Vietnam National Brand Program is a specific and long-term trade promotion program of the Government aimed at building and developing national brands through product brands. Participate in the program is a process for enterprises to comprehensively evaluate their operations, production/business results, and branding strategies through the program’s strict criteria system; thereby encouraging businesses to share and pursue the core values of the program, which are Quality – Innovation, Creativity – Pioneering capacity.
After nearly 19 years of establishment and development, Vietnam’s National Brand Program has honored many typical product brands and enterprises representing Vietnam’s National Brand, contributing to affirming that Vietnam is a country in the world that have good quality and services and are highly competitive in the international market. In 2022, there were 172 enterprises with a total of 325 products achieving Vietnam’s National Brand.